Apple is pushing ahead with its electric vehicle project, focusing on fully self-driving features to solve the technical problem that has plagued the entire auto industry.
Bloomberg's source said that Apple is nearing completion of a processor for Apple Car, serving the self-driving system. In fact, this chip was designed by the group of silicon engineers themselves, not the car group under Project Titan. The silicon engineering team is also responsible for developing chips for the iPhone, iPad, and Mac.
Apple's car chip is made up of neural processors that can run the artificial intelligence (AI) needed for autonomous driving. In order for the chip not to heat up during operation, Apple can develop an accompanying cooling system. According to the California Transportation Authority, Apple is testing its own technology in 69 Lexus SUVs.
Since its founding in 2014, Apple's Project Titan team has changed strategy several times. In September this year, former team leader Doug Field left to move to Ford Motor after three years at Apple. Despite replacing Doug Field, Apple Watch software chief Kevin Lynch has no car expertise.
The Apple Car team now has two options: create a vehicle with limited self-driving capabilities, similar to many current cars, or develop a vehicle capable of fully self-driving, without the need for humans. intervention.
Apple Car asserts its popularity even though it has not been launched.
Under Kevin Lynch's direction, Apple engineers are taking the second route.
Bloomberg likens Apple's attempt to conquer the self-driving car segment to pursue the "holy grail". Many automotive giants such as Tesla, Uber or Alphabet's Waymo have tried to develop self-driving vehicles but have not had positive results, even the latter two companies have abandoned their projects.
Apple's ideal car would have no steering wheel and pedals. The interior can be designed to resemble Canoo's Lifestyle Vehicle, allowing passengers to sit facing each other like they would in a limousine.
In the middle of the car could be a large iPad-like touch screen, the owner of the car will interact with this screen during the trip. The car will also be integrated with many of Apple's existing services and devices. Although the car does not have a steering wheel, Apple is also considering equipping the car with an emergency takeover mode to prevent risks.
Apple aims to launch self-driving cars in 2025, faster than the 5-7 year timeline that some engineers expected.
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